History

Research was conducted on rice consumption in Kenyan households and the level of satisfaction derived. It was noted that 95.6% of the households were NOT satisfied. The major reasons being; poor rice quality, lack of reliable sources and means of delivery. Cassy rice distributors came in to solve these problems and guarantee happiness in every household.

Founded in 2021, our journey began by sourcing premium rice directly from trusted local farmers and mills. Today, we proudly serve thousands of households and businesses across the region.

Vision

Our vision is:

To be the leading and most trusted rice distributor company globally, recognized for high quality, innovation, sustainability and excellence in delivery for healthier households.

Our Mission

To provide highest quality, clean, fresh and affordable rice to each and every household in Kenya by building strong partnership with farmers, millers and delivery channels for maximum customer satisfaction..

Our Core Values

Quality, Integrity, innovation, customer commitment, efficiency, partnerships.

Quality – Supply only fresh and purely graded rice

Integrity – Conducting business with honesty, fairness, transparency and professionalism

Innovation – Integrate the modern technology for effective customer satisfaction

Customer commitment – Putting customer satisfaction at the centre of operations

Efficiency – Ensuring timely and cost-effective delivery

Partnerships – Building strong, lasting relationships with farmers and millers